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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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blog article

The Statistics Behind B2B Social Media Marketing

Marketing

By Alan RaeAug 14 2012

...ies 35 years ago. The one concession to the whole online marketing phenomenon was the widespread use of Linked-in. Of course if you are involved in government or military contracts your scope for publicising what you do is limited in any case Our own findings are supported by some recent research car...

blog article

The Best Snapchat Marketing Campaigns and Why They Work

Marketing

By Kit SmithOct 27 2016

...m: 12 million gamers were still playing the title online. In order to combat this, Activision developed a strategy that drove widespread speculation, teasing the announcement of the new game slowly. Hidden in a game update, the online maps had Snapchat Snapcodes embedded in them. Gamers who scanned t...

blog article

The Economist & Brandwatch Vizia: Capturing the Pulse of a Live Event

Marketing

By Hannah TregearMar 30 2016

...real-time social intelligence hub, to amplify the online conversation beyond the three locations and capture the world’s reaction to the debate during the 24-hour event. Founded in 1843, The Economist publication covers current affairs and cultural events to a circulation of over 1.5 million. Through...

blog article

Do Restaurant Chains Need Social Media? Yes, and Here’s Why.

Online Trends

By Gemma JoyceApr 16 2018

...e’s current form). By forfeiting a chunk of their online feedback, Wetherspoons may now be missing out on important insights and patterns in how customers are experiencing their staff and premises. Reach This might be obvious for any brand, but there’s no reason that food and beverage brands can’t ex...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.